Thursday, August 27, 2020

Celcom Malaysi Essay Example

Celcom Malaysi Essay Celcom is one of an individual from the TM gathering of organizations. Being one of the not very many organizations in Malaysia to initially acquire a wireless permit, it effectively presented portable communication in Malaysia through its ART-900 assistance, utilizing original NMT-900 innovation. It utilizes the dialing prefix identifier of 013, 0148 and 019. The strategic vision; * To enchant our clients. * To fabricate a productive venture that augments speculators return. To engage, create and reward our kin, to become Malaysia’s favored boss. * To construct win-win relationship with all our colleagues, in light of common trust, regard and backing * To work to connect the computerized partition, to manufacture our country and to improve its standing abroad. * To keep up the most elevated levels of straightforwardness, honesty and demonstrable skill. 1. 1Products Celcom keeps on coming out on top in item development; and in 2002 Celcom’s items turned out to be like n ever before. Notwithstanding presenting three new prepaid bundles, the Company presented other inventive item contributions, for example, MSN Mobile Hotmail, which empowers cell phone clients to get messages by means of their cell phones. Another advancement was Celcom’s Unified Messaging Service. This administration gives clients access to every one of their messages, whatever the arrangement, by means of whatever specialized gadget they are utilizing. In 2002, Celcom additionally turned into the principal Malaysian interchanges organization to offer Chinese substance SMS. Moreover, Celcom effectively presented, on a preliminary premise, both Multimedia Messaging Service (MMS) and General Packet Radio Service (GPRS). To charm clients and further extension the computerized partition, Celcom will keep on being forceful in presenting important items and administrations; and as of now has a progression of cutting edge business versatile interchanges arrangements and items in the pipeline. The Company will utilize statistical surveying to guarantee that the items, substance and administrations it creates meet genuine client needs and wants. We will compose a custom article test on Celcom Malaysi explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Celcom Malaysi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Celcom Malaysi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer With the fast approaching merger of the organizations of Celcom and TM Cellular, 2003 will see a pooling of assets to accomplish economies of scale which will help our serious edge in an inexorably soaked market. Celcom will keep on redesigning frameworks and gear to oblige an expanded client base. 1. 2Services and Coverage Celcom cases to have the greatest and most broad inclusion across the country, contrasted with other cell administrations in Malaysia. Celcom claims its double band GSM (900/1800 MHz) inclusion has reached over 97% of Malaysia’s populated region in 2006. Starting at 2006 Celcom is offering both 2. 5G and 3G administrations on its Minutes postpaid and Xpax prepaid brands. Current client base remained at 7. 8 million, with mixed ARPU (Average Revenue per User) remained at RM65. Celcom asserted a 95% across the country versatile assistance inclusion with 3G accessibility in the vast majority of Klang Valley, Johor Bahru, Melaka, Kulim and Penang. 1. 3History When the wireless market was opened up in 1995, Celcom moved up to the GSM900 administration and immediately developed to turn into the biggest cell phone organization in Malaysia until it was surpassed by Maxis. During the Asian money related emergency in 1997, Celcom’s proprietor, Tan Sri Tajudin Ramli endured an obligation crunch, and his shareholding in Celcom was seized by Danaharta, the national resource rebuilding organization. Inability to determine his obligations brought about the controlling stake in Celcom being offered to Telekom Malaysia, the administration claimed occupant fixed line administrator in 2003. Telekom Malaysia continued to blend Celcom with its own portable administrator auxiliary TMTouch through a converse takeover of TMTouch. Celcom was initially recorded on the Bursa Malaysia, however after the merger with Telekom Malaysia Berhad, it has since stayed private. Attributable to the awful administration of its previous administration Celcom was as discovered obligated by a discretion board in Switzerland for encroaching an understanding marked with Deutsche Telekom AG’s unit, DeTeAsia in 2002. The court decided that Celcom was obligated to pay DeTeAsia US$177. 2 million in head in addition to US$16. 2 million in enthusiasm just as other lawful and mediation costs. This works out to a decent amount of about RM740 million. Leaving Telekom to increase its endeavors at recouping monies from Celcom’s past proprietors for their wrongdoing. At exactly that point will TM have the option to completely exorcize itself from the frequenting of Celcom’s turbulent past. 1. 4Current Developments Celcom is as of now doing across the nation advancement utilizing power symbols like including worldwide footballers Steven Gerrard, Michael Owen, Ryan Giggs and Robert Pires and Chinese performers JJ Lin and Wang Lee Hom, just as neighborhood on-screen character Maya Karin. Celcom is the Malaysian accomplice of the Vodafone versatile network. Celcom current CEO, Dato’ Seri Mohammed Shazalli Ramly, has been with Celcom since 2005. On September 28, 2007, Telekom Malaysia reports a patch up of its versatile correspondence units which incorporates Celcom. The patch up plan was to assemble Celcom under the TM International, which houses other TM provincial versatile units and develop it as a different business element. The rebuilding activity should finish by Q1 2008 and the new specialty unit will be recorded on the Kuala Lumpur Stock Exchange by Q2 2008. 2. 0 THE STRENGTH OF THE COMPANY A SWOT investigation is an organized gathering action that helpful in distinguishing the interior and outside powers that drives an association serious in its business sectors. SWOT is an abbreviation for Strength, Weakness, Opportunities and Threats. 2. 1The quality of the organization 1. Celcom keeps up an item separation methodology coming about because of a solid market direction, responsibility to high caliber, and customization of items and administrations. 2. There is little turnover among very much remunerated workers who are enjoyed by clients. The generally huge size of the staff encourages correspondence and fast reaction to client’s needs. . A drawn out relationship with the essential providers brings about shared information on the product’s prerequisites, adherence to quality measures, and a typical vision all through the turn of events and creation process. 4. The high level of deals, recommend a fulfilled client base just as positive informal, which crea tes new business every year. 5. Being the most seasoned broadcast communications specialist co-op in Malaysia, has given celcom a serious edge and expanded customer’s trust and dependability to the brand. 2. 2The shortcoming of the organization 1. Celcom’s current offices are packed; there is no place for new bosses or hardware to fit into the organization. 2. Celcom is responsive instead of confident in its advertising endeavors on account of its substantial dependence on customer’s response for item fulfillment. 3. While the staff size improves development and correspondence, it likewise obstructs responsibility on the staff and absence of specialization. 4. Both the product offering and the customer base need enhancement. Reliance on current recorder rates could drain lack of concern, welcome rivalry, or make misguided feeling of consumer loyalty. Improvement of an item that would offer better quality assistance by the contenders would most likely make Celcom bankrupt. 5. The non-irregularity of the items and administrations makes bottleneck in efficiency and incomes, places over the top weight on the faculty and strains on the office. 6. The poor specialty market could be an upper hand for their rivals to increase a preferred position over them, and this could prompt a sensational lessening in customer’s reliability. 7. Significant expense of items and administration could adjust the purchasing intensity of the buyers, particularly in this season of worldwide downturn. . 3The open doors for the organization 1. Promotion in Malaysia alone surpasses 200 million Malaysian ringgit every year. In excess of 20 million ringgit is spent on claim to fame ad which is the potential for celcom’s development. 2. Celcom is at present the Malaysian accomplice of Vodafone. 3. Celcom is at present doing across the nation advance ment utilizing power symbols like including universal footballers Steven Garrard, Michael Owen, Ryan Gigs and Robert Pires and Chinese performers JJ Lin and Wang Lee Hom just as nearby on-screen character Maya Karim. 4. Celcom presently has the broadest 3G and HSDPA inclusion in Malaysia since its dispatch on seventeenth may, 2005. 5. Celcom gives numerous items and administrations that suites distinctive client needs, going from monetary, business, and family and relaxation fulfillment. 6. The executive and administrator of the organization, Dato’ Sri Jamaludin Ibrahim is as of now working with the organization for the seventh year, this is distinctive when contrasted and other media transmission administration giving organizations and his full understanding, he has helped control celcom to a resting edge with quality administration. 7. As an ever increasing number of Malaysians search for approaches to stay in contact with one another, celcom’s notoriety and quality administrations has helped attract more clients to the organization through client relationship and brand dependability. 2. 4 The dangers for the organization 1. Reengineering, right-estimating and re-appropriating patterns in the board may adjust conventional channel relationship with specialists, vendors, and merchants or even lead to disposal of the channel. 2. Claim to fame notice through limited time things depends on gadgetry and thoughts that are new and extraordinary. Thus, item life cycle might be very short. 3. Finish from different broadcast communications specialist co-ops is solid

Saturday, August 22, 2020

6 Traits of Writing - Using the Model in the Classroom

6 Traits of Writing - Using the Model in the Classroom Help your understudies grow great composing abilities by actualizing the six qualities of composing model into your study hall. What are the Six Traits of Writing? The six attributes of composing have 6 key attributes that characterize quality composition, they are: IdeasOrganizationVoiceWord ChoiceSentence FluencyConventions Thoughts This part centers around the principle thought and substance of the piece. The essayist picks subtleties that are useful and not really subtleties that the peruser definitely knows. (The grass is green, the sky is blue.) Objective Consciousness of detailsKnowing what is importantA acceptable feeling of the primary concern Exercises Use photos during exercises and request that understudies depict what occurred in each photo.Write (science, math) class expectations in a note pad and consider them.Read a sonnet and have understudies expound on aâ real-lifeâ connection that they have to the sonnet. Inquiries to Pose to Yourself What is my message?Is my message clear?Did I incorporate subtleties? Association This quality necessitates that the piece fits in with the focal thought. The hierarchical structure needs to follow an example, for example, sequential request, correlation/differentiate, or some other legitimate example. The author needs to make solid associations with keep the perusers intrigue. Objective A feeling of sequence,â beginning and endingAbility to sort out Exercises Take a bit of the understudies composing and cut it into lumps and have the understudies sort it pull out in order.Jumble a rundown of headings and have the understudies orchestrate them in order.Read a couple of books to the kids and use aâ graphic organizerâ to investigate them. Inquiries to Pose to Yourself Was the piece I wrote in order?How does my paper start?How does my paper end? Voice This characteristic alludes to the style of the author. The voice is the place the author grants his/her own tone to the piece while as yet fitting in with the class of the piece. Objective IndividualityPassionFeelings Exercises Peruse an assortment of childrens writing and have understudies attempt to distinguish the author.Compare the voice in fiction and true to life books.Have understudies compose a piece about their preferred subject in school. At the point when they are done, have them perused their piece to the class and check whether the understudies can distinguish who composed the piece. Inquiries to Pose to Yourself Does it sound like me?Does the peruser see how I feel?Does my composing sparkle? Word Choice Word decision necessitates that the author pick his/her words cautiously. The author ought to illuminate the peruser by picking solid words that explain or grow the thought. Objective Familiarity with languageAwareness of various words Exercises Keep a word wall.Brainstorm a rundown of words and rundown the better word to use.Make a word spinner and add new words to supplant normal words. Inquiries to Pose to Yourself Do my words paint a picture?Do I use words that are appealing?Is each word that I utilize significant? Sentence Fluency This quality necessitates that sentences stream normally and easily. Familiar composing has musicality and is liberated from cumbersome word designs. Objective Mindfulness that the sentence makes senseRhythm Exercises Compose anâ acrostic poemâ using the students name.Write a half sentence and have the understudies total it.Rewrite mainstream sonnets. Inquiries to Pose to Yourself Did my sentences start differently?Is my paper simple to peruse aloud?Did I utilize total sentences? Shows This attribute centers around the rightness of the piece (spelling, sentence structure, accentuation). Objective Consciousness of conventionsPatience to look backExperiment with composing Exercises Answer inquiries in diaries with ordinary words in light of noting them phonetically.Use peer accomplices to address spelling and punctuation.Use mini-lessonsâ to educate shows. Inquiries to Pose to Yourself Did I utilize a title?Did I underwrite the right letters?Did I check spelling? Source: Education North West

Friday, August 21, 2020

The Different Types of Essays That You Can Use

The Different Types of Essays That You Can UseIf you are searching for appropriate essay samples that can be used for a college writing course, you should be able to find some good Evaimation diet essays samples. What type of sample should you choose from? There are plenty of these essays to choose from, but the different types of essays that will be required of you can also make choosing the right sample somewhat confusing.The first type of essay you will need to write is an academic essay. Many colleges and universities require this type of essay as part of your requirement. What makes this type of essay particularly challenging is that you have to follow the rules of grammar and word usage, while coming up with sentences that convey a well-written message. This is going to be a hard thing to do, but if you work hard at it, you will eventually come up with a great piece of academic paper.The second type of essay you will find on the Evausion diet essays samples are student critique s. These essays can be very helpful in helping you learn the basics of grammar and sentence structure. It is also important to note that many of these essays will be lengthy, due to the fact that they cover a large variety of topics. For this reason, you should be prepared to write on multiple levels.The third type of essay you will find is a biography essay. Many people fail to mention their major in their college application, but it is important to provide an extensive summary of what you know about your current occupation. You may find that this type of essay is one of the easiest to write, since there are very few rules to follow.The fourth type of essay you will find on the Evausion diet essay samples is a story or dialogue. There are a lot of things you can say when you write a dialogue. This type of essay requires you to be imaginative and have a good grasp of the English language.The fifth type of essay you will find is a dissertation. This type of essay requires a much bett er grasp of grammar and composition than any other type of essay. Your thesis statement is likely to be the most important part of your dissertation, so make sure that you come up with an excellent one.The sixth type of essay samples you will find on Evausion diet essays are creative or theoretical essays. These types of essays require you to create a new concept to describe your experience. You will need to come up with a way to express what you have learned, and how you learned it. This will be difficult, but the rewards are well worth it.The seventh type of essay you will find on Evausion diet essays samples is a research essay. This type of essay requires you to research your topic and come up with a well-researched essay. It is a good idea to use all the resources you can find to help you with this type of essay.

Monday, May 25, 2020

The Impact of Shareholder Value on International Business Free Essay Example, 1000 words

Increasing shareholder value should be initiated by increased earnings or profits thus the decision-making process by management is vital. The capital market is a global phenomenon, hence investors can shift their investments to better yielding companies, that are foreign and that create better business opportunities. It is for the reason that shareholder value remains critical to international business enterprises. In addition, the current shift evident in corporate governance has brought about a demand for accountability by business owners from corporate executives. Management team thus seeks to justify increased shareholder value as a way of encouraging existing and potential investors. Additionally, to the international business, shareholder value plays a critical role as it acts as an encouragement for the investors to stay with the company. This thus means that the company will continue to undertake business and hence play critically in promoting economic development. Further still, if there has been a positive growth in shareholder value, new investors will be attracted (Stout, 2012, p. 17). This, in turn, means that the international business will have better chances of growing money. We will write a custom essay sample on The Impact of Shareholder Value on International Business or any topic specifically for you Only $17.96 $11.86/pageorder now From another perspective, shareholder value is a tool that makes it possible for managers to grow a granular view, in which the strategies, resources, and activities put forth help add value to it. Through this tool, it is possible for managers to access the success of the company as it aids in the computation of cash-based metrics like cash flow returns on investment and economic profits (Keay, 2012, p. 24). In the long run, it helps in drawing a comparison of the individual performance with other business across the globe and understands the market position presently. Through these metrics, the discipline of every single business has been promoted since the allocation of capital by management taking a critical decision-making process. It helps in carrying careful evaluation on of potential investments against the possible option of returning cash to investors through dividends (Stout, 2012, p. 29).

Friday, May 15, 2020

Toys and Child Development A Look at the Laugh and Learnâ„¢...

Introduction: The Laugh and Learnâ„ ¢ Learning Basketball is a developmental toy designed by Fisher-Price. Essentially the toy is a basketball hoop as well as corresponding stand that will adjust as the child grows, and is recommended by the website for ages six to thirty-six months. Additionally, the basketball hoop has the numbers one through five on it, as well as automated hands and a face which smiles as it plays one of twelve possible songs. The basketball toy is made out of a hard plastic and it includes every color of the basic rainbow (red, orange, yellow, green, purple and blue) The toy is also equipped with two smaller basketballs (which are not as rigid as their life-sized counterparts) which the child can put through the hoop†¦show more content†¦The child’s sitting up behavior falls within the specified age range of physical development. The appropriateness of a developmental toy then has to align with the developmental guidelines of physical developm ent, so that the child would be interacting within the proper milestones. A key to playing and interacting with this toy is the ability to sit up; therefore, a child would be within the age range of sitting up, in order to make the toy and its main functions at least accessible to the child. The milestone, as previously mentioned, is that a child normally is able to sit up alone within five to nine months (Berk,2009), and does this coincide with the age range the manufacturer provides which has a six to thirty-six month range (Fisher-Price,2011)? If a child is developing at a normal rate then a child should be able to sit up and play with toy at around six months. On the other hand, a child might not attain the sitting up level until nine months, in which case the first two months of the toy’s lower end of the window of use would be inaccurate and possibly dangerous. They toy could be dangerous because an infant without the ability to sit up could then knock the base at a lower angle, which could cause it to topple. In this case, maybe just the backboard could serve as an initial play item, placed on the floor with the net removed so that the child could interact with the numbers, the basket orShow MoreRelatedPhysical, Intellectual, Emotional and Social Developm ent of Children Ages 0-8 Years2113 Words   |  9 PagesPhysical, Intellectual, Emotional and Social Development of Children Ages 0-8 Years Works Cited Not Included Physical development When the baby is picked up, the head falls backwards. This is because the neck muscles are not strong and developed enough to support the head. This is why the head always needs to be supported when the baby is lifted. When a newborn baby is held in aRead MoreEssay on Virtual Child16751 Words   |  68 Pagesafter meals. A: When Preslee is fussy, hold Preslee upright to your chest or shoulder and pat gently. Burping is needed (not you - the baby!). 6: Q: You notice that Preslee can learn a thing or two so you start working on her baby IQ! A: You show Preslee interesting objects such as rattles, mobiles, and stuffed toys and watch how interested she is in looking at them or reaching for them. 7) Q: As you return to work, how will you feed Preslee? A: You will try to breast feed and pump when workingRead MoreCurriculum For English Learners Beginner Level 210689 Words   |  43 Pagesintroducing easy to remember vocabulary, and grammatical structures that are easy to understand and follow, in preparation for basic English writing. This is a personal curriculum, as we will be approaching the learner’s and the world around them. Learning English, in a personal perspective is Curriculum for English Learners Beginner Level 2’s objective. With numerous activities for practice that would make the students feel comfortable, to encourage them to explore and express themselves confidentlyRead MoreDeveloping Management Skills404131 Words   |  1617 PagesResources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San FranciscoRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOutcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical Dilemma Jekyll and Hyde 33 Case IncidentRead MoreLogical Reasoning189930 Words   |  760 Pages If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier 1993 edition, published by Wadsworth Publishing Company, which is owned by Cengage Learning: There is a great deal of coherence. The chapters build on one another. The organization is sound and the author does a superior job of presenting the structure of arguments. David M. Adams, California State Polytechnic University TheseRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesproduct or service development should be What the appropriate time horizons for investments and financial planning are How to implement productive cost reduction How to recognize when regular audits of quality compliance will not guarantee customer loyalty Businesses are growing more intricate and at warp speed. For example, consider the effects of venture capital financing, multiple marketing channel distribution, and entirely new patterns of employee recruiting, development, and training. InRead MoreCase Studies67624 Words   |  271 PagesInstructors adopt different approaches in their application of the case analysis method. 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In addition to the problems posed for conceptualizing the twentieth century as a discrete era of world history due to overlap with the preceding period and disconcertingly radical shifts in the course of global development in the 1900s, contradictory forces and trends, which perhaps more than any other attribute distinguish this turbulent phase of the human experience, render it impervious to generalized pronouncements and difficult to conceptualize broadly. As

Wednesday, May 6, 2020

Structures of Legal Restraint, Oh Police Powers in India

The Ibakkar - Natarajan Commission Part one of the Nanawti Commission report, probing into the Godhara incident in Gujarat, released last month has once again opened the Pandoras Box over logic of setting up Inquiry Commissions in the country. The report while giving clean chit to the Narendra Modi Government has supported the theory of conspiracy, leading to a widespread criticism across the country. Many call it eye wash and other call it sponsored report. Communists have termed it a piecemeal and fabricated report, whereas; National Democratic Alliance (NDA) calls it triumph of truth. Justice Nanawati report in fact contradicts the UC Banerjee report which also probed the Godhara incident. How a single incident draws two†¦show more content†¦The Justice Ranganath Mishra Commission which was appointed under Section 3 of The Commissions of Inquiry Act, 1952, was asked to inquire into allegations of violence and not to inquire into the nature of violence, a departure from the terms of reference of over a dozen other commissions on communal disturbances since Independence. It is needless to mention that what has happened to reports and how much amount have been spent on these exercises. Has any prominent leader been punished so far? Many persons, against whom leveled charges were being inquired into, have died. Such are the frustrating results of these Commissions and Committees. As far as time and money aspect of these Commissions are concerned, its enough to look into the expenses of just couple of Commissions to understand the quantum of impact—both in terms of the amount and time spent. The one that tops the chart is the Liberhan Commission. Set up under retired Justice M S Liberhan on 16 December, 1992 to probe into Babri mosque demolition, the Commission has so far been given more than 41 extensions. Overall the government has already spent Rs 90 million on this single man inquiry Commission, which is yet to come out with its report. Similarly, Justice B N Kripal Commission of inquiry was set up on 13 July, 1985 to probe into the bombing of the Air India Flight 182 on 23 June, 1985 which led to the crash of this plane into the Atlantic Ocean leaving 329Show MoreRelatedThe Full Convertibility of Renminbi: Consequences and Influences8173 Words   |  33 Pagesdollar, instead it chose form sorts of major currencies ( known as â€Å"a basket of currencies†[17] and perform a managed floating rate system while consulting the change of multilateral exchange rate index based on supply and demand of market. 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Tuesday, May 5, 2020

The Virgin of Guadalupe free essay sample

It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native, loving and forgiving mother, the intercessor to God the Father and his son, Jesus Christ. Today Guadalupe has been reinterpreted as an empowering symbol of liberation and action rather than as female passivity. In contemporary society the populist appeal of the image cuts across all sectors of Mexican life, and her image is displayed not only in churches, but can also be seen in taxis, buses, on tee-shirts, amulets and as tattoos. Chicano and other Latino societies helped establish the Virgin of Guadalupe as an archetypal emblem of mestizaje. Criollos interpreted Marys appearance that Mexico was a favored city. From reading I learned that the origin of the importance of the Virgin of Guadalupe can be traced back to the religious beliefs and ceremonies that animated the daily lives of pre-Hispanic people from birth to death. We will write a custom essay sample on The Virgin of Guadalupe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even though the Spanish conquest imposed Christianity and colonialism on the original populations, the Catholic Church allowedsome say even encouragedthe association between specific locations and Aztec deities as a means to effect an easier transition from native religions to Christianity, resulting in the introduction of localized patron saints. Worship of the Virgin Mary was encouraged through a variety of manifestations, such as the Virgin of Remedios and the Immaculate Conception. After the conquest, the church destroyed shrines to indigenous gods and goddesses, and tried to stamp out the cult of Tonantzin, an Aztec virgin deity. Since manifestations of the Virgin had encouraged the conquistadors, many images of the Virgin Mary had made their way to the New World. Indians, mestizos, and criollos lent new meanings to the cult of the Virgin Mary. The devotion to the Virgin of Guadalupe is a syncretic manifestation of Catholic and Aztec beliefs. The Virgin of Guadalupe continued to play an increasingly important role in the development of Mexican national identity. The criollos interpreted her appearance as a legitimization of their national aspirations and propagated the cult as part of a plan to build New Spain in Mexico. The campaign to legitimize the Virgin of Guadalupe began in 1648 with Miguel Sanchezs book which argued that Guadalupe was authentically American, emphasizing her appearance to a poor, humble native and stressing the Virgins use of Nahuatl to address Juan Diego. Sor Juana Inez de la Cruz wrote one known sonnet to the Virgin of Guadalupe in 1680, published in 1729, which retells the story of the apparition and reinforces Marys function as protectress of the Americas in her role as la Rosa Mejicana. A symbol of popular religiosity and a feminine metaphor in the comprehension of the divine, The Virgin of Guadalupe continues to convey a paradoxical message that can be manipulated for political purposes.